zero ads on this page
What this is
One beat, covered properly. The essays explain how targeting, auctions and attribution actually work; the glossary translates the industry's jargon into plain English; the letters desk keeps the conversation two-way. The landing page carries the site's one interactive exhibit: the four live ads the algorithm picks for you as the page loads — the machine we write about, caught in the act.
How it's funded (the short version)
By advertising, on purpose. The four ad slots on the landing page are served by Google AdSense and are the only ad units anywhere on the site. Essay pages carry none. Nothing auto-refreshes, and nothing on this site asks you to click or view an ad. The full, checkable version of this — what we earn, what we will and won't do for revenue — is a published essay: How this site makes money. It doubles as the site's honesty policy.
Who writes it
Tech Knows You is written and edited independently, in a single editorial voice — bylined “the editor.” It is not affiliated with, endorsed by, or funded by Google or any advertiser beyond the arm's-length ad slots described above. When an essay touches the hand that feeds (it does), that gets said in the text, not hidden under it.
Corrections
Confirmed factual errors are fixed in the essay itself with a dated note, and material corrections are acknowledged in the letters column. The load-bearing numbers — like the landing page's $25,367-a-second counter — have their methodology published and their anchors revisited annually. Spotted something wrong? [email protected].
What we never do
- We never see, store, or touch the ads served on the landing page — they render inside Google's own sandboxed frames, which our code cannot read into.
- We run no analytics trackers, set no tracking cookies of our own, and hold no reader data — see the privacy policy, which is short because there's little to disclose.
- We never publish a letter without permission, and never invent one.
Colophon
Hand-built static HTML and CSS — no framework, no build step. Set in Fraunces (display and prose) and Space Grotesk (everything else), with the numbers in your system's monospace. Hosted on Cloudflare Pages. The design is warm paper, ink, one ultramarine, and one highlighter — because a site about attention shouldn't have to shout for yours.
Contact
Letters and corrections: [email protected] · Privacy questions: [email protected]