Tech Knows You a blog about online advertising

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Cookies & consent

A site about ad personalisation owes you a straight answer on its own cookies. Here it is.

zero ads on this page   Last updated: 16 July 2026

The honest summary

Tech Knows You itself sets no tracking cookies. The cookies that matter come from Google's advertising services, which power the four ad slots on the landing page only — and they operate in personalised mode only if you say yes in the consent banner. That banner is the entire point of this page.

1. What we store ourselves

That's the complete first-party list. No analytics cookies, no fingerprinting, no pixels of ours, on any page.

2. Cookies set by Google advertising

When the landing-page ad grid loads with your consent, Google AdSense and its associated services may set cookies and use similar technologies for purposes including:

The exact set varies by region and consent. Google documents them at policies.google.com/technologies/cookies. These load on the landing page only; every other page on this site carries no ad code at all.

3. How consent works here

We use Google Consent Mode v2. Before you choose, all consent signals (ad_storage, ad_user_data, ad_personalization, analytics_storage) default to denied.

For EEA/UK/Switzerland visitors this is operated alongside a Google-certified consent management platform (CMP), which becomes the consent surface there.

4. Changing your mind

To withdraw or change consent: change your cookie choice — one click; it forgets your stored answer and the banner asks again on the landing page. (Clearing this site's data in your browser does the same thing the long way.) Control ad personalisation across Google at My Ad Center — our essay Why am I seeing this ad? is a guided tour — and opt out of many third-party ad cookies at youronlinechoices.eu.

5. Blocking cookies entirely

You can block all cookies, or run an ad blocker. The Site still works — the counter counts, the essays read — and the Exhibit sits empty, which is its own kind of statement. There is a whole essay about whether you should.

6. Questions

Anything unclear: [email protected]. See also our privacy policy.

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